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Learn More -- The Colt Revolver in the American West -- The Genius of Samuel Colt -- Self Promotion
Term

Self Promotion

Qualifier

Greg Martin Colt Gallery


Remarks

Recognizing the importance of promoting both his company and himself, Samuel Colt traveled around the world showcasing his revolvers. He also gave presentation arms to influential personnel that could benefit his company, either directly through sales or indirectly through word of mouth. Colt’s hard work paid off, and he became one of the leading industrialists of the nineteenth century.

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