- Object ID
Boulé, David, author.
- Title
The orange and the dream of California David Boulé; design by Amy Inouye.
- Description
175 pages : illustrations, photographs (mostly color) ; 24 x 24 cm.
- Category
Books and Serials
- Subject
Sunkist Growers, inc.
Oranges--California--History.
Fruit-culture.
Advertising--California.
California--History--1850-1950.
- Other Author
Inouye, Amy, designer.
- Note
Bibliography: pages 170-173.
”The Orange and the Dream of California takes a lively, literary, and extraordinarily visual look at the symbiotic and highly symbolic relationship between the golden State and it ”golden apple,” paring that resulted in a compelling fantasy and a fantastic reality. Untold numbers of people came West in the twentieth century lured by postcards showing orange blossoms juxtaposed with snow-capped mountains. And across the country, daily glasses of navel orange juice were a must after Sunkist’s Mad Men-style ad campaign spread the word that drinking a California orange was as sweet and delicious as eating one -- and held the promise of a healthy life.” -- page [1] of cover flap.
- Call Number
F 861 .B68 O76 2013
- Collection
Autry Library Collection