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Details

Object ID

Boulé, David, author.

Title

The orange and the dream of California David Boulé; design by Amy Inouye.

Description

175 pages : illustrations, photographs (mostly color) ; 24 x 24 cm.

Category

Books and Serials


Subject

Sunkist Growers, inc.

Oranges--California--History.

Fruit-culture.

Advertising--California.

California--History--1850-1950.

Other Author

Inouye, Amy, designer.

Note

Bibliography: pages 170-173.

”The Orange and the Dream of California takes a lively, literary, and extraordinarily visual look at the symbiotic and highly symbolic relationship between the golden State and it ”golden apple,” paring that resulted in a compelling fantasy and a fantastic reality. Untold numbers of people came West in the twentieth century lured by postcards showing orange blossoms juxtaposed with snow-capped mountains. And across the country, daily glasses of navel orange juice were a must after Sunkist’s Mad Men-style ad campaign spread the word that drinking a California orange was as sweet and delicious as eating one -- and held the promise of a healthy life.” -- page [1] of cover flap.

Call Number

F 861 .B68 O76 2013

Collection

Autry Library Collection

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Books and Serials


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