- Object ID
Abrego, Sonya, author.
- Title
Westernwear postwar American fashion and culture / Sonya Abrego.
- Variant Title
Postwar American fashion and culture
- Description
xi, 310 pages : illustrations (some color), facsimiles (some color) ; 25 cm.
- Category
Books and Serials
- Subject
Western clothing and dress--History.
Fashion--Social aspects--United States--History--20th century.
Cowboys--Material culture--United States--Influence.
Cowboys--Clothing--West (U.S.)--Influence.
Clothing and dress--Social aspects--United States--History--20th century.
Clothing and dress--West (U.S.)--History--20th century.
Cowboy boots--History--20th century.
Fashion design--Social aspects--United States--History--20th century.
Cold War--Social aspects--United States.
Cowboys in popular culture--United States.
Cold War--Social aspects.
- Note
Includes bibliographical references (pages [289]-301) and index.
Chapter 1: Westernwear: Histories and Contexts -- Chapter 2: Four Westernwear Companies -- Chapter 3: Dressing the Atomic West: Locating the Western in Midcentury America -- Chapter 4: Westernwear as ready-to-wear -- Chapter 5: Westernwear in youth culture and subculture -- Chapter 6: The Native American Presence in Westernwear: Design and Representation.
”During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon” -- Provided by publisher.
- Call Number
GT 615 .A27 2022